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NEW YORK-TBWA\Chiat\Day has won the estimated $8-10 million Cunard Line account, which includes both creative and media duties.
The New York shop beat out Kirshenbaum Bond & Partners and Wieden + Kennedy, both New York, after a two-month review in which incumbent Tinsley Advertising in Miami declined to defend. Cunard, also based in Miami, is a luxury cruise line. Its executives heard final pitches from the agencies last Friday.
Initial duties include the global re-branding of the Cunard Line portfolio, which includes the world’s most famous ship, Queen Elizabeth 2 and a newly designed European program for Caronia.
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