TBWA\Chiat\Day Launches Shadybrookfarms.com

Shady Brook Farms brings its Turkey Facilitation Project, a team of cartoon characters that extol the virtues of fresh turkey, to the Web today.

The site shadybrookfarms.com, via TBWA\Chiat\Day, New York, includes a product and recipe database, e-mail meal reminders and an interactive game. The characters, which first appeared in three TV spots from the same agency earlier this year, also are featured in the Flash-enabled site.

For instance, users can send an e-card from the General of the TFP unit to tell the recipient that “Convenient, low-fat fresh turkey meals are now officially a regular part of our menu,” and command them to “Come home tonight! That is an order!”