TBWA\C\D's McBride Makes East/West Connection

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

TBWA\Chiat\Day’s Bay Area-based North American creative director Chuck McBride is going bicoastal, adding responsibility of the Omni com shop’s New York creative department.

McBride’s new duties are part of New York president Shona Seifert’s decentralization of the office’s creative department. In addition, Robert Birge was named director of client services and integration, succeeding director of client services Drew Bea ver, who left the agency last summer.

Seifert’s moves are meant to increase focus on the clients and link senior creatives with specific accounts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in