Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO — Energizer has tapped lead agency TBWA\Chiat\Day to handle the $100 million rebranding of its main brand following a creative shootout with DDB Chicago, sources said.
The move consolidates the St. Louis battery maker’s business at TBWA\C\D in Playa del Rey, Calif., which had the Energizer business all to itself until last year when DDB was added to the roster to handle the $50 million e2 battery rollout.
DDB and TBWA\C\D pitched ideas for the upcoming relaunch of the Energizer brand to Energizer Max in what sources said was a winner-take-all competition.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in