TBWA\C\D Wins $100 Mil. Energizer Shootout

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CHICAGO — Energizer has tapped lead agency TBWA\Chiat\Day to handle the $100 million rebranding of its main brand following a creative shootout with DDB Chicago, sources said.

The move consolidates the St. Louis battery maker’s business at TBWA\C\D in Playa del Rey, Calif., which had the Energizer business all to itself until last year when DDB was added to the roster to handle the $50 million e2 battery rollout.

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