TBWA\C\D TV Promotes Sara Lee Brand

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO TBWA\Chiat\Day puts Jimmy Dean’s plant employees at the forefront of its first advertising campaign for the Sara Lee-owned brand.

Television spots for the campaign, breaking today, show workers expressing their pride in the product in offbeat ways. In one ad, a worker stands in front of a conveyor belt and asks, “Name something better than Jimmy Dean.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in