TBWA\C\D Team Heads to Y&R

NEW YORK Scott Vitrone and Ian Reichenthal, the award-winning creatives behind TBWA\Chiat\Day’s quirky, irreverent work for Mars brands such as Skittles, Starburst and Snickers, are heading to Young & Rubicam, Y&R said today.

Vitrone and Reichenthal were group creative directors at Omnicom’s TBWA\C\D in New York. At WPP Group’s Y&R here, they will become executive creative directors, responsible for “selected projects across the network,” Y&R said.

“Scott and Ian are an amazing team,” said Y&R worldwide CEO Hamish McLennan, in a statement. “They are passionate about their craft, their clients and their colleagues.”

Vitrone and Reichenthal will start in late March or early April, said a Y&R representative.

In November, Saatchi & Saatchi New York chief creative officer Tony Granger accepted an offer to become worldwide creative director at Y&R. But Granger remains at Saatchi today because of the one-year notice period in his Saatchi contract.

The Granger appointment “says a lot about [McLennan’s] commitment to a high creative standard,” said Vitrone. “We’re excited to be part of that.”

Added Reichenthal: “We were looking for a new challenge, and we think Y&R is a great opportunity on an even bigger playing field.”

Then TBWA\C\D ecd Gerry Graf hired Vitrone and Reichenthal in July 2004, after they freelanced at the shop for four months. News of their exit comes a week after Graf left to fill Granger’s CCO slot at Saatchi. That means that in the past week, TBWA\C\D New York has lost its top three creatives on Mars, the office’s largest account by revenue.

At the same time, a less senior team that worked on Mars’ Combos and Snickers as well as former client Sprint, has resigned to become cds at independent shop Droga5 in New York. Copywriter Isaac Silverglate and art director Jeff Anderson, who had worked at TBWA\C\D New York since July 2003, are expected to join their new shop in early March. A TBWA\C\D representative declined to comment.