TBWA\C\D Recasts Creatives

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In her first major personnel moves since taking the reins of TBWA\Chiat\Day in New York, agency president Shona Seifert has decentralized the creative department and named a new head of client services.

Robert Birge has become director of client services and integration, succeeding director of client services Drew Beaver, who left the agency last summer.

Seifert’s moves are designed to increase focus on the clients, and, in the case of the creative department, link senior creatives with specific accounts.

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