TBWA\C\D Recasts Creatives

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NEW YORK — In her first major personnel moves since taking the reins of TBWA\Chiat\Day in New York, agency president Shona Seifert has decentralized the creative department and named a new head of client services.

Robert Birge has become director of client services and integration, succeeding director of client services Drew Beaver, who left the agency last summer.

Seifert’s

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