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LOS ANGELES Omnicom’s TBWA\Chiat\Day will reinforce its “Lessons” spot for Adidas with “Lessons 2,” said senior copywriter Scott Duchon. The new ad, which features Orlando Magic star Tracy McGrady, breaks over the Christmas holiday.
In the first lesson, McGrady said that people should not worry about athletes leaving college early for the National Basketball Association because he would take them to school every day. In the followup, directed by RSA’s Jake Scott for TBWA\C\D, San Francisco, the commercial takes “creative liberties with his huge repertoire of moves,” said Duchon.
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