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Rather than tout Starz Encore Group’s 15 movie channels, TBWA\Chiat\Day will promote the premium cable service by urging consumers to upgrade to digital cable, the agency and client said.
The San Francisco agency won the $40 million creative account this month after a lengthy review that included co-finalist McCann-Erickson, New York. TBWA\C\D’s first work, due in March, will urge consumers to upgrade to digital in order to have greater access to the client’s movie networks.
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