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NEW YORK TBWA\Chiat\Day has cut 15-20 positions from its New York office as the agency combines back end operations with sister unit Agency.com and prepares for the loss of key Mars brand Snickers, sources said.
Mars this week said it was shifting regional assignments on brands such as Snickers, Whiskas and Dove so that each has a single agency in major markets. As part of that shift, Snickers, which last year spent nearly $28 million in major measured media, is returning to Omnicom Group’s BBDO in New York after three years at sister shop TBWA\C\D.
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