TBWA\C\D Mulls Lifeline for S.F.

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TBWA\Chiat\Day is leaning toward a plan that calls for downsizing its San Francisco operation into a creative-only operation that would service Adidas and a limited number of other accounts, sources said.

The plan being floated follows the office’s loss several weeks ago of the $60 million Levi’s business, a move that many believed would lead to the shuttering of the office.

But management is trying to work out a stra tegy that would leave a core team of creatives there to ensure a presence in Northern California.

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