TBWA\C\D Mulls Lifeline for S.F.

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TBWA\Chiat\Day is leaning toward downsizing its San Francisco operation into a creative-only office that would service Adidas and other established accounts, sources said.

The plan being floated follows the office’s loss several weeks ago of the $60 million Levi’s business, which it had handled since 1998. That account landed at Bartle Bogle Hegarty in New York.

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