TBWA\C\D Makes Midday Mealtime

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LOS ANGELES Addressing the notion that lunch is an all-but-forgotten meal, TBWA\Chiat\Day has unveiled a national campaign for Uncle Ben’s Frozen Bowls that encourages the public to “Make lunch a meal again.”

The campaign is the first from TBWA\C\D for Masterfoods USA, which last year awarded the agency six branding assignments, including Uncle Ben’s, Whiskas and Seeds of Change.

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