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LOS ANGELES To craft launch ads for the Infiniti G Coupe, Dennis Lim looked to Nissan’s engineers and designers for inspiration.
“We knew we’d want to capture acceleration and the sensuous design of the car,” said Lim, the lead cd on Ininiti at TBWA\Chiat\Day.
The 330-horsepower sports car premieres with a lavish print push and a 30-second TV spot, along with a video clip running exclusively on the G Coupe microsite.
Using a red silk background, a leitmotif of the previous Infiniti campaign, the broadcast spot, “Power,” reveals a road amid a lush green field as the G Coupe seems to materialize out of undulating streaks of light.
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