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Five months after BBDO launched the Pepsi iTunes promotion on the Super Bowl, TBWA\Chiat\Day’s Southern California office is getting a crack at the assignment, landing the estimated $15-20 million business without a review, sources said last week.
The effort, slated to break during the game next year, will run through the spring.
Sources said the reason for the switch to Omnicom Group’s TBWA\C\D in Playa del Rey, Calif., was that Apple Computer CEO Steve Jobs wanted the Apple agency to do the work so he could have more of a say in its creation.
TBWA\C\D declined comment.
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