TBWA\C\D Envisions a 'Sport Utility Vacuum'

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LOS ANGELES Hoover’s first campaign with its new agency, Omnicom Group’s TBWA\Chiat\Day, will launch nationally on Feb. 27, said the brand manager.

Lori Miller said a 30-second television commercial that broke last week regionally would go national, along with two additional unseen 15-second spots. All three ads treat the Z700 vacuum as a rugged vehicle in the home and use the voiceover tagline, “The world’s first sport utility vacuum.”

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