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LOS ANGELES TBWA\Chiat\Day has won a branding assignment for handbag designer Isabella Fiore, the agency said.
The Culver City, Calif.-based client, whose handbags are popular with celebrities such as Julia Roberts, Gwyneth Paltrow, Meg Ryan, Madonna and Elizabeth Hurley, selected TBWA\C\D in Playa del Rey, Calif., after a yearlong search. Other finalists included Landor Associates and 2MG, both in San Francisco, and an undisclosed New York shop, according to the client.
This is Isabella Fiore’s first ad agency relationship, said client CEO Debbie Coleman.
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