TBWA\C\D Depicts Hip Moms for Nissan's Quest

NEW YORK To capture the essence of moms who still consider themselves hip, TBWA\Chiat\Day turned to director Anthea Benton in its new campaign for the redesigned Nissan Quest.

The campaign, which broke this week and includes four TV spots, billboards, transit posters, even coffee cup holders, positions the redesigned minivan as spacious but cool. Its modern interior encompasses an oval driver’s console, five sky view windows, two DVD screens and collapsible seats.

Benton, whose reel includes European spots for Levi’s and Smirnoff, directed two of the spots: “Girls Night Out” and “Moms Have Changed/Loading.”