TBWA\C\D Debuts Singing Belly Buttons for Levi's

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The off-key karaoke singers are gone, but the “Make them your own” theme created for Levi Strauss & Co. by TBWA\Chiat\Day is returning to the airwaves this summer.

New work from the San Fran cisco agency’s point man on Levi’s, Chuck McBride, debuts this week with a 30-second spot, “Belly Button.”

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