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NEW YORK TBWA\Chiat\Day has laid off about 40 employees, mainly in its Playa del Rey, Calif., office, sources said.
The layoffs cut across all departments and the Omnicom Group agency’s Tequila direct marketing unit, whose largest client is Nissan. The 5 percent cut also affects a Nissan service office in Nashville, Tenn., that’s tethered to Playa del Rey, where the account is based, said sources. The shop’s New York office was not affected.
A TBWA\C\D representative acknowledged a 5 percent reduction but declined to confirm the number of staffers involved.
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