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Advice Personality’s Site Plans a Fall Push
LOS ANGELES–Having established a distinctive brand for ABC, TBWA\Chiat\Day is taking on an assignment for a smaller but popular youth-targeted media client, DrDrew.com, the online unit of advice personality Dr. Drew Pinsky.
The agency’s Playa del Rey, Calif., office won the account after an informal review of undisclosed shops. Billings are estimated at $5-15 million.
“They get media. They understand the Gen Y market,” said Heidi Sinclair, marketing svp for the Pasadena, Calif.,
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