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NEW YORK Nextel christens its title sponsorship of Nascar auto racing on Sunday, with the first of six TV spots celebrating the alliance from Omnicom Group’s TBWA\Chiat\Day. The ad, “Football,” will air during the American Football Conference Championship game on CBS.
The spot depicts racecar drivers Dale Earnhardt Jr. and Michael Waltrip as fans at a professional football game. At one point, Earnhardt gets so excited that he bounds onto the field—in his racecar, no less.
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