TBWA\C\D Adapts Coleman's Campaign for Kmart

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Animated blue lights continue to play a starring role in TBWA\Chiat\Day’s latest effort for Kmart—a nine-spot holiday campaign that focuses on brand-name products and their prices.

The ad formula—animation that is backed by music, with an emphasis on value—was created by Don Coleman Advertising, Southfield, Mich., another Kmart shop.

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