TBWA\C\D Adapts Coleman's Campaign for Kmart

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — Animated “blue lights” continue to play a starring role in TBWA\Chiat\Day’s latest effort for Kmart-a nine-spot holiday campaign that focuses on brand-name products and their prices.

The ad formula-animation backed by music, with an emphasis on “value”-was introduced by Don Coleman Advertising, Southfield, Mich., another Kmart shop. This time, however, the spots are even more retail-driven because they focus on the prices of featured products, such as a Samsung DVD player and an RCA boom box.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in