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A leader on major accounts at TBWA, including Apple and Nissan, is taking on management responsibilities at the global shop's largest office.
Luis DeAnda, who most recently was a global managing director at TBWA\MAL—TBWA's dedicated unit for Apple—is now general manager at TBWA\Chiat\Day in Playa del Rey, Calif. The office employs about 550 staffers and works on brands such as Gatorade, Pepsi, Nissan, Infiniti, Energizer and Southwest Airlines.
The gm role is new and designed to focus on operations, account management and recruitment.
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