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TBWA/Chiat/Day taps into the secret superiority complex harbored by the average game show watcher in its first consumer campaign for the Game Show Network.
Three TV spots and outdoor ads broke in three markets last week, with a rollout planned in other parts of the country later in the second quarter.
The spots show everyday people in a series of offbeat locations repeating the same word, such as “botulism” or “sputnik.” The viewer later realizes these people are talking or yelling at game show contestants on television.
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