TBWA Names New Global Creative Lead for Nissan United

Neil Dawson returns to head up Omnicom's multi-agency unit

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TBWA has rehired Neil Dawson to serve as global executive creative director at Nissan United, the dedicated multi-agency unit that Omnicom launched in 2013 to serve the Japanese auto giant.

Dawson will relocate to New York from London, where he served as co-founder and joint creative director at Dawson Pickering for the past two years. He previously served as a creative director at TBWA's U.K. office, leading its successful pitch for the Etihad Airways business in 2005.

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