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BOSTON TBWA Worldwide and Hakuhodo, partners on the Nissan account, today said they have formed a joint venture in Japan.
TBWA\Hakuhodo launches on July 1 with 300 employees, merging the existing Tokyo operations of TBWA and Hakuhodo\G1. Hiroshi Ochiai, CEO of Hakuhodo\G1, takes that title at the new shop; Gary Wenzel, his counterpart at TBWA\Tokyo, becomes COO.
Hakuhodo will own 60 percent of the new entity, with TBWA, a unit of Omnicom Group, owning the rest.
The companies have worked together since 1990 on Nissan—and in 2000 created G1 Worldwide to support the automaker’s global branding initiatives.
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