TBWA, DDB Prep for Energizer

The likely consolidation of Energizer’s estimated $50 million account is moving forward as both contenders pull together pitch teams and

meet with the client.

DDB Chicago and TBWA\Chiat\Day put their heaviest hitters on the case in an effort to wrest away the other’s Energizer business. The St. Louis battery maker is mulling whether it needs two agencies to handle its account and has asked both agencies for “strategy and direction.”

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