TBWA Chiat/Day Deflates Hype Surrounding Internet For Prodigy

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NEW YORK-In its first campaign for Prodigy since winning the account earlier this year, TBWA Chiat/Day’s New York office lampoons Internet hype and pokes fun at buzzwords such as “surfing.”
The estimated $30 million campaign breaks Oct. 22 in 18 U.S. markets with three 30-second TV spots.

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