TBWA C/D Taps Keehn For Taco Bell

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Agency Makes a Talking Dog the New ‘Brand Icon’ for the Chain

LOS ANGELES–TBWA Chiat/Day has named a new account manager on its $200 million Taco Bell business as the agency prepares to turn a talking chihuahua into the star of its campaign for the fast-food chain.
Pam Keehn, the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in