TBWA C/D To Levi: Drop All Taglines

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




One Winning Pitch Idea Relied on Presenting Brand as Icon
SAN FRANCISCO-As part of its winning pitch for the $90 million Levi’s account, TBWA Chiat/Day proposed abandoning the use of a tagline in future advertising while reducing the brand’s reliance on TV, sources said.
Lee Clow, the Venice, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in