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TBWA Chiat/Day and Hunt-Wesson have ended their brief relationship. The Fullerton, Calif.-based client is starting a national search for a shop to take over most of the estimated $8-10 million in billings handled by the agency.
Kay Carpenter, the client’s manager of corporate communications, said the split was “mutually agreed.” Sources, however, said the relationship became shaky when TBWA C/D inherited Hunt-Wesson in its January takeover of sister Omnicom Group shop Ketchum Advertising’s San Francisco office.
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