TBWA Builds Brand Architecture

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TBWA Worldwide has acquired Weiss Stagliano Partners and O’Malley & Hogan and is merging the two shops to create Brand Architecture International, a standalone unit that will operate as a turnkey brand consultancy.

The new unit, which will have its own profit and loss responsibilities, will be led by the principals of the two shops: Adam Stagliano, 46; Marty Weiss, 47; Damian O’Malley, 45; and Declan Hogan, 47.

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