TBWA Bows Salt Lake City Olympics Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK–In a bid to broaden its reach, the International Olympic Committee (IOC) is launching in Moscow today a global campaign for the 2002 Salt Lake Olympic Winter Games around a “Celebrate Humanity” theme.

TBWA\Chiat\Day in Playa del Rey, Calif., handles. No funds will be spent on placing the campaign. The only budget invested was for creative development and production, most of which was donated or done at cost.

The campaign consists of eight TV spots, four radio spots and four print ads.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in