Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Kraft has added TBWA to its creative roster by assigning the Omnicom Group shop global duties on its Tassimo hot beverage maker brand, the client has confirmed.
The business, with revenue estimated at $2 million, is shifting from WPP Group’s Ogilvy & Mather, a longtime Kraft roster shop that continues to handle brands such as Maxwell House and Crystal Light.
Sources said the shift occurred after several months of meetings between TBWA and Kraft. Kraft initially hired the shop to handle European duties and the assignment subsequently grew into a global relationship, said sources.
TBWA’s office in Berlin, Germany, is expected to serve as the lead resource for the business with New York handling U.S
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in