TBV Backs Standards for Electronic Media Buying

NEW YORK–The Television Bureau of Advertising (TBV) is creating a task force made up of representatives of the largest ad agencies and media shops in an effort to develop industry standards for electronic media buying by the end of this year.

The TBV, a trade association representing broadcast groups, advertising sales rep firms and 500 individual stations, held a teleconference Tuesday afternoon in the New York and Los Angeles offices of Initiative Media to release a document that details the basic business elements involved in crafting a standard electronic transaction for media buying.