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Guitar Maker Offering a Company Philosophy via VitroRoberton
LOS ANGELES–VitroRobertson has launched its first-ever print campaign for Taylor Guitars to exclusively target musical instrument retailers.
The ads, launched to coincide with last week’s National Association of Music Merchants trade show in Los Angeles, first appeared in Upbeat Daily, a music trade publication. Billings are estimated at under $1 million.
“I think it gave us an opportunity to talk about Taylor Guitars through [co-founder] Bob Taylor’s eyes and perspective,” said Alan Bonine, managing director of the San Diego shop.
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