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Two of the world’s largest market research firms have agreed to merge to create the second largest global market research firm. U.K.-based Taylor Nelson Sofres, which owns TNS Media Intelligence and TNS Media Research in the U.S., has agreed to a stock swap with German firm GfK AG, the companies announced Tuesday, June 3. Both companies will own about 50 percent of the merged company, to be called TNS-GfK.
TNS-GfK will have estimated revenue of $4.2
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