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NEW YORK Taxi is getting into the content business. Again.
The Canadian agency named Daniel Rabinowicz, former president of Taxi Montreal, president of a new two-person unit to be known as Taxi Content. Rabinowicz will be based in Montreal and report to Paul Lavoie, chairman and chief creative officer.
“We decided to create a unit and investment that is just focused on bringing the perspective of content to mobile, gaming, television and online. The reason why we chose Daniel is that I have had a relationship with Daniel that goes back to when I had hair.”
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