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LOS ANGELES Blue Shield of California is launching a guerrilla-marketing push in four cities using outdoor booths, or “chat boxes,” that allow pedestrians to stick their heads in a hole and tell their tales of health insurance mismanagement.
The effort was crafted by Taxi in New York.
“We’re breaking out of the category and doing things you wouldn’t expect. Most [insurance] companies are not trusted, so we’re hitting issues head on without ranting, and taking human perspective.
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