Tax Service Gives Power to the People

CHICAGO Interpublic Group’s Campbell Mithun looks to make average people feel important in a new campaign for H&R Block.

The work is the shop’s first since successfully defending creative duties on the $100 million account last year.

Television spots now airing use “I got people” as a tagline to show how average individuals can get help with their taxes. One ad shows two people on a miniature golf course discussing their finances. When one player excuses himself from a round to do his taxes, the other (younger and presumably less tax savvy) says he’s “got people” to do that for him.

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