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CHICAGO Shopping mall management company Taubman Centers has hired MDC Partners’ Colle + McVoy as lead agency to handle marketing for 10 of its retail centers around the country, according to the agency.
The Minneapolis shop won the business after a review of undisclosed contenders. Work will include strategic planning, advertising and direct marketing for several seasonal promotions in 2006, including spring, back-to-school and holiday campaigns. Billings were estimated at $3 million.
“This is an exciting win for us,” said agency CEO John Jarvis in a statement.
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