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Euro RSCG Tatham is expected to set up separate staffs for Wilson Sporting Goods’ golf, tennis and team sports divisions, as required by the client in its just-completed review, sources said.
Chicago-based Wilson wanted individual attention to each segment of its $6 million account, which Tatham picked up last week over finalists Bozell and Publicis Mid America, both Chicago.
Wilson initially contacted six shops following a split with DDB Chicago in February. DDB held the account for five years.
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