Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Euro RSCG Tatham’s first TV campaign for Red Lobster, set to break next week, is a celebration of the shore, as the seafood chain attempts to draw customers in by evoking memories of fun at the beach, sources said.
The spots will be filled with a series of scenes shot along the California coast and on Cape Cod in Massachusetts, sources said. The ads also include a new tagline, “Life on land is dry.”
A Red Lobster representative declined to comment.
The campaign will begin with straight image work, with price promotions to be worked in later, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in