Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Tata Motors is shifting global creative duties out of longtime agency Euro RSCG and taking the business in-house, Euro RSCG has confirmed.
The move comes after a series of management changes at Tata, the Mumbai, India-based company that in 2008 acquired Jaguar and Land Rover from Ford for an estimated $2.3 billion. Euro RSCG had worked on the brand since 2005.
In terms of revenue, the account, which included both traditional and digital creative duties on both factory and dealer advertising, is said to supply about $10 million annually to the Havas agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in