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NEW YORK WPP’s Berlin Cameron/Red Cell has landed creative duties for the Tasty Baking Company, according to Vince Melchiorre, chief marketing officer for the Philadelphia-based company.
Berlin Cameron will focus on strategy and creative advertising for the company’s flagship Tastykake brand while Harmelin Media in Bala Cynwyd, Pa., will handle media duties.
“This is an exciting time for us at Tasty Baking Company as we re-focus our energies on aggressively marketing our Tastykake brand,” Melchiorre said in a statement.
According
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