Tastykake Taps Berlin Cameron/Red Cell

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NEW YORK WPP’s Berlin Cameron/Red Cell has landed creative duties for the Tasty Baking Company, according to Vince Melchiorre, chief marketing officer for the Philadelphia-based company.

Berlin Cameron will focus on strategy and creative advertising for the company’s flagship Tastykake brand while Harmelin Media in Bala Cynwyd, Pa., will handle media duties.

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