'Taste Is the New Bling'

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NEW YORK The first campaign for Moet Hennessy USA from WPP Group’s Berlin Cameron United encourages people to show off what good taste they have.

Hennessy has long been adopted by rappers as one of their favorite drinks with shout outs and even entire songs dedicated to the expensive after-dinner cognac. The campaign, which includes seven Internet spots and three conventional TV commercials that will begin airing in the next few weeks, continues the drink’s association with the rap scene by having the music created by producer and rapper Pharrell.


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