Target's Holiday Campaign Features a Cast of 125 in Nearly 100 Scenes

CMO Rick Gomez spoke with Adweek about what went into this year's holiday branding

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Halloween costumes may not yet be packed away, and jack-0-lanterns are still scattered around stoops across the country, but it’s Nov. 1—and that means retailers are ushering in the holiday season.

And with the start of the holiday season (or at the very least, the holiday preseason, for those who won’t acknowledge it until after Thanksgiving), Target is unveiling its holiday campaign. Called “Thinking of You,” the campaign is centered around a 60-second anthem video.



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