Halloween costumes may not yet be packed away, and jack-0-lanterns are still scattered around stoops across the country, but it’s Nov. 1—and that means retailers are ushering in the holiday season.
And with the start of the holiday season (or at the very least, the holiday preseason, for those who won’t acknowledge it until after Thanksgiving), Target is unveiling its holiday campaign. Called “Thinking of You,” the campaign is centered around a 60-second anthem video. All aspects of the campaign were created in collaboration between Target’s in-house team, Target Creative and agency Mother New York.
Rick
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